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Pink On Purpose: LUCELEC Demonstrates Care during October in the Fight Against Breast Cancer

LUCELEC Team members mobilised for a powerful show of solidarity during Breast Cancer Awareness Month, from Pink Fridays, when staff wore pink, to its call-out, where they formed the letters POP—a bold human formation that stands for Pink On Purpose —the theme for October in Saint Lucia.

This visual statement reflects our commitment to: 

🎗️ Supporting those fighting breast cancer

🎗️ Honouring survivors and their support circles

🎗️ Advocating for education, early detection, and fundraising

LUCELEC stands united with the Saint Lucia Cancer Society and the Ministry of Health’s Pink Fridays initiative. 💪

Watch the video and share to spread awareness!

#PinkOnPurpose #BreastCancerAwareness #LUCELECCares

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Pink On Purpose: LUCELEC Demonstrates Care during October in the Fight Against Breast Cancer
Richmond Felix October 29, 2025
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